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WTF is BandApp?

I know what you’re thinking, this probably should have been our first post. Just because we’ve had our hand up this particular cows arse for the last 8 month, doesn’t necessarily mean you all know what it is we’re taking about. (That said it didn’t stop our Beta testers snapping up the 50 invitations in about 2 hours.)

OK, so WTF is BandApp? I’ll give you the skinny, then throw it open for questions.
At BandApp we allow your band to make an app for free, then share it direct to your fans mobile deivces instantly, simple. BandApp is a mini record deal for your band. It gives you the tools to sell music, promote gigs, chat to fans, post news and link in to your Social Media accounts all from one platform, and the really clever bit is how it engages your fans. So, get this, once you’ve put all of that information into the BandApp Builder you’ll have created an App that you can give away to you fans via Facebook, Twitter, email or physically via a QR code, all for free, and it takes about 10 minutes, unless you’re an idiot in which case plan for 20.
Once the app is out there, you’re on the smartphones of your fans, and have a direct 24/7 line to them. That means if you record a demo in the rehearsal space and want some feedback, post it to your BandApp, if you get a gig supporting Pete and the Pirates, let everyone know, if you shoot a video, drop it on your fans right after the final “cut”, or, if you take a picture of your bass players penis and it looks like 3 eggs in a nest, then humiliate him immediately by sharing it on your BandApp.
BandApp also has a whole world of interactive sharing that, after much deliberation, blue sky thinking, focus groups and top level management strategy meetings, we have decided to call ‘BandApp World’. From here you’ll be able to check the stats of your app, view the BandApp chart, find other bands in your location and share links, and chat to fans and bands.
So that’s it! Now some of you might remember record companies? They used to hunt bands made of pretty younglings who reminded them of the current chart topping younglings, and write them a blank cheque for a million pounds, then ruin all of their songs with expensive producers and crap ideas, and force them into rehab, wait for them to recover then present them with a million pound bill for all the money they forced them to waste.
Unsurprisingly those dinosaurs died out, and it wasn’t a meteor that killed them, it was the threat of YOU doing it for yourself. The shadow that’s been hanging over the industry for a long time is about to create a tsunami across the scene, when BandApp hits, make sure you’re surfing that tidal wave.
Now, what do you want to know? Hands up…

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Ben Brown Leave a comment
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