3. Get Connected
Build a connected community and marketplace for Artists
Building an App is the easy bit, getting it to your fans is not difficult, but reaching a wider audience is where things start to get a little bit harder, that’s why we’ve built BandApp World. BAW is like Disney World, but there’s no height restrictions on anything and we’re not run by giant mice with high pitched voices, BAW is really run by you, it’s a community of Artists who can share music, plan tours, expose fans to new Artists and expand their audience by finding people who they know will dig their music.
The world has changed, you can’t throw 5 million squid at a crappy record anymore until everyone has bought it. People don’t want to be advertised at, if they want advertising at all, they want it on their terms, and that’s what BandApp does, it opens up opportunities for targeted connections with people that they can engage with. You never know, 6 months from you might find out your new demo is kicking off on Easter Island, book yourselves on a trip out there and be chased down the road like the Beatles. (And yes, I’ve just Googled it and there are some roads on Easter Island.)
Connecting Artists with fans is really important to BandApp because we know without this, nothing can happen, just don’t have a go at us if 400 Monks from Easter Island start turning up to all your shows and trashing the venues.